Expanding Possibilities: The Evolution of 3D Cloud’s Applications and Tools
3D Cloud, a leading provider of 3D visualization and configuration solutions, is making waves in the retail tech industry with its innovative tools for home improvement and interior design. The company is not only expanding its product categories but also enhancing the applications it offers to users.
According to CEO John Besecker, 3D Cloud’s goal is to streamline the buying journey for consumers by providing advanced tools that support decision-making and personalization. One of the standout features of the company’s offerings is its room planning tool, which allows users to create room designs in seconds, revolutionizing the traditional design process that could take weeks of back-and-forth communication.
The room planner is continuously evolving with new features such as high-definition images and design automation, enabling users to visualize their space with ease. Additionally, the adoption of room scanning technology allows users to scan their room, create a floor plan, and browse photos to automatically build a space.
Besecker emphasizes that 3D Cloud’s tools are not only aimed at professionals but also at individual consumers looking to plan their projects effectively. By empowering users with advanced visualization and configuration capabilities, the company is shifting the power balance and giving consumers more control over their design choices.
The impact of 3D Cloud’s tools on user engagement and purchasing behavior is significant. Statistics show that users engaging with AR on a site are more likely to make a purchase, with a higher add-to-cart rate and increased dwell time. Product configurators further enhance user engagement, with users spending more time on design and exploring multiple configurations before making a purchase.
As 3D Cloud continues to innovate and expand its offerings, the company is set to revolutionize the way consumers approach home improvement and interior design projects. With a focus on enhancing the user experience and simplifying the design process, 3D Cloud is paving the way for a more interactive and personalized shopping experience in the retail tech industry.