Brothers Win Student Startup of the Year Award for MedTech Startup, Reel Free

The MSU Innovation Center recently hosted its annual Innovation Celebration, where awards were presented to MSU students and faculty for their technological and entrepreneurial innovations. One of the standout winners was Reel Free, a MedTech startup founded by brothers Austin and Alexander Pollock, who received the Student Start Up of the Year Award.

The inspiration for Reel Free came from a personal experience the Pollock brothers had with their grandfather, who tripped over his oxygen tubing. This incident prompted them to create a solution that organized the tubing, leading to the development of their innovative product.

With Austin’s background in mechanical engineering and Alexander’s expertise in healthcare, the brothers were able to combine their skills to create a successful partnership. They have received support and funding from the Burgess Institute for Entrepreneurship and Innovation, which has helped them navigate the challenges of starting a business.

Despite the success they have achieved so far, the Pollock brothers are still facing funding challenges, particularly in getting their product registered by the FDA and scaling up manufacturing. They are also focused on raising awareness for their product and the issue they are addressing, with plans for an upcoming 5K run and walk in their hometown of Grand Rapids.

Ultimately, the brothers hope to see Reel Free in every hospital room in the nation. They are on track to sell their first units by the end of the year to CareLinc, a major medical equipment and supply company. With their passion, determination, and innovative product, the Pollock brothers are well on their way to making a significant impact in the healthcare industry.