Brisbane-based Sports Betting Data Startup ZeroFlucs Acquired by Caesars Entertainment
Caesars Entertainment Acquires Brisbane Startup ZeroFlucs in Major Deal
In a groundbreaking move, Caesars Entertainment, the US$8 billion casino and hotels giant based in Las Vegas, has acquired the bootstrapped software startup ZeroFlucs from Brisbane. The acquisition, for an undisclosed sum, marks a significant milestone for the Australian tech industry and signals a new era of innovation in the sports betting sector.
ZeroFlucs, founded in 202https://www.businessnewsaustralia.com/1 by CEO Steve Gray, has quickly made a name for itself in the industry by providing cutting-edge trading technology that leverages historical data on customers. With a focus on simulation-based pricing and innovative offerings such as same-game betting content and a mixing deck for data integration, the company has been at the forefront of revolutionizing the sports betting experience.
Speaking about the acquisition, Gray highlighted the strategic vision behind starting ZeroFlucs, stating, “I saw the positioning of the Australian market – highly regulated, restrictive, and little innovation or competition, and noted that the US market was probably heading in the same direction. There was an opportunity to do something innovative.”
The partnership between Caesars and ZeroFlucs is expected to bring exciting new product features and benefits for Caesars Sportsbook bettors. Eric Hession, President of Caesars Digital, expressed his enthusiasm for the acquisition, stating, “We are excited to welcome the talented ZeroFlucs team into the Caesars family. Their expertise in data science and trading technology, coupled with their passion for sports, makes them a perfect fit with our team.”
Under the leadership of Steve Gray and Carly Christensen, who joins Caesars Digital as Senior Vice President of Pricing Technology, ZeroFlucs will continue to operate and drive innovation in the sports betting industry. Gray, who will take on the role of Senior VP of Pricing Initiatives, expressed his excitement about the future, saying, “Our team has always been passionate about being at the forefront of what’s possible in sports betting, and with the resources and reach of Caesars, we can now focus on taking these experiences to the next level.”
The acquisition of ZeroFlucs by Caesars Entertainment represents a significant milestone for the Australian tech industry and underscores the growing importance of data-driven solutions in the sports betting sector. With this partnership, both companies are poised to lead the way in innovation and deliver unparalleled experiences for sports bettors around the world.