Innovative Retail Updates: Starbucks, adidas and Manchester United, Madesa Furniture, NAO-ART
Starbucks has recently upgraded two of its large cafes in New York with Amazon’s Just Walk Out technology, providing customers with a more intuitive and seamless experience. This new system allows customers to tap into the lounge area, order using the Starbucks app, and walk out with their snacks and coffee without having to wait in line.
Jessica Mills, Senior Director of Global Growth and Development at Starbucks, shared her excitement about this upgrade in a LinkedIn post. She mentioned that the journey to implement this technology began five years ago and has now culminated in the opening of two unique stores in New York City. These stores serve as learning centers and incubators for new programs and insights that will be scaled across Starbucks.
In another exciting development, adidas has partnered with Manchester United to offer players on the immersive experience platform Roblox the opportunity to style their avatars in the club’s 2024/25 home kit. This collaboration allows users to dress up their avatars in the latest kit, as well as other adidas and Manchester United apparel items available on Roblox.
Additionally, Brazilian retailer Madesa Furniture has launched its Madesa Kitchen Planner offering in partnership with 3D Cloud. This innovative solution includes Portuguese language support, multiple cabinet collections, and high-definition visuals to bring kitchen designs to life. The collaboration between Madesa Furniture and 3D Cloud aims to make design dreams a reality for customers.
Lastly, Perfect Corp. has teamed up with NAO-ART to provide a virtual try-on tool for wigs using generative AI technology. This collaboration marks the first introduction of virtual wig try-on in Japan, allowing customers to experience 53 different wig styles on NAO-ART’s e-commerce site.
These exciting developments in the retail and technology space showcase the ongoing innovation and collaboration within the industry, providing customers with enhanced experiences and opportunities to engage with their favorite brands in new and exciting ways.